If you have a small business and are getting a website started, one of your main considerations is what type of shopping cart and eCommerce tools a web hosting service offers. Having the right shopping cart and eCommerce tools to work with is essential to the success of your brand. For those who are currently considering iPage as a web hosting option, understanding its shopping cart features and eCommerce tools is the first step in determining whether iPage is the right decision. For your needs.
Ecwid Shopping Cart
iPage utilizes an Ecwid Shopping cart, which according to iPage’s webpage, includes a “full-featured and easy to use e-commerce solution designed for businesses just like yours.” Since iPage uses the full features of Ecwid, let’s cover what those features actually are.
A Shopping Cart with “Seamless Integration”
The most notable feature of this shopping cart is that it can be seamlessly integrated into your website. That is to say, once you get your website up and running, you can add the shopping cart within a matter of minutes. All you need to do is to include the lines of code on a page of your website. As a result, the online store will appear immediately. While in operation, the Ecwid leverages Amazon’s EC2 severs, including their security features.
Optimized for Mobile
These days, online shoppers are increasingly purchasing their products “on-the-go.” As a result, it is more important than ever that your online store is optimized for a mobile device. The easier of a time your customer has when buying on their phone, the more likely it is that you will see repeat business from that customer. Another great feature of Ecwid is that the shopping cart is optimized for mobile devices. This way, your customers can purchase your products through the nifty shopping cart application, all the while they are on the go.
Ercwid is also capable of showing your shoppers which products are your best-sellers. This feature gives your brand and its products constant promotion so that you can improve your business. In addition, customers can also place items in their “favorite” que, which essentially saves the product so that they can purchase it later.
Smart Shipping Calculator
Finally, Ercwid also offers a real-time shipping rate calculator. Your customers can now view the cost of shipping the product to their location. The system detects your customer’s locations based upon their IP address, therefore the entire process proceeds smoothly.
In addition to the shopping cart, iPage also offers users eCommerce tools like Shop Site Manager and Shop Site Pro. Although these features do come with a cost, they are more advanced options, therefore the cost may be warranted.