WooCommerce Review

WooCommerce-logoFor those who are familiar with WordPress and even have their own account and utilize a shopping cart, there are pretty much numerous shopping cart plugin options to choose from. However, you may be wondering if those options are in your best interest if you’ve heard of WooCommerce. WooCommerce is one of the most widely downloaded WordPress shopping cart. With a whopping 10.2 million users worldwide using WooCommerce, there must be something impressive about it. If you’re still on the edge though, this review should give you the information that you need to make an informed and comfortable decision.

Understanding What You’re Using

Before you sign-off on WooCommerce as your prime choice, it is important to note what you are getting into. Most users mistake WooCommerce for an eCommerce platform. In actuality, WooCommerce is a shopping cart plug-in. This essentially means that in order to use WooCommerce, you need to have a retail website and that retail website needs to be WordPress based. If you meet these conditions, then you can continue in your quest to determine whether or not this shopping cart plug-in is best for you and your retail needs.

The Best Features of WooCommerce

WooCommerce has many great features, but below are the prime features that may be of the most benefit to you as you run your retail site.

  • Downloading WooCommerce is completely free
  • High Ease of Use
  • Intuitive Interface
  • Functional Sales Features
  • Open Source Themes

Out of all of these features, the most useful are the high ease of use and the intuitive interface. To manage using WooCommerce, as long as you have a basic understanding and control of your WordPress account, you should be able to operate the platform with ease. In order to use this platform, all you need to do is to log into your admin account, go to the “plugins” page, and add the WooCommerce Plugin. After you install and activate the shopping cart feature, you can select a template and add that too. Keep in mind that most templates are fairly general. If you’re interested in customizing a template, you’ll need to have basic coding knowledge. Other than that, you should have no trouble using the system whatsoever.

The Sales Process

Selling with WooCommerce is fairly easy. With this plug-in, you’ll be able to sell anything that you’d like. A few of the most useful online service that are available with this plug-in include the custom video production and web design features.


You can also add videos and images to your products on sale. Another great feature when it comes to selling products is that you can create unique product pages and you can integrate specific details about your products.

Finally, the sales process also allows you to create catalogs so your users can flip through your product options and choose what best suits them.

Integrating Add-Ons with WooCommerce

The ability to integrate add-ons is imperative for any eCommerce shopping cart platform. With more add-ons, you’ll be able to ensure that your store is running up to par and that your users have options available to them. Keep in mind that while WooCommerce is a free platform to download, you will be dishing out funds for some add-ons. Some of the price-tag attached add-ons that can enhance your store include Instagram, Flat Rate Box Shipping, Product Add-Ons, and Pre-Orders by WooCommerce. Out of these add-ons, the costliest are the Flat Rate Box Shipping, which costs $79 and the WooCommerce Pre-Orders, which is priced at $129.

Inventory Management

You’ll find many shopping cart plug-ins and platforms on the market, but very few are able to offer you the inventory management and reporting that WooCommerce can. With WooCommerce, you can get detailed reports and graphs that break down every detail of your monthly sales. Data is displayed in the medium of your choice, including graphs. You can review charts of your best selling products, sale times, and other relevant and useful business metrics. With this feature, you’ll be able to make the right business decisions that sets you apart from your competition and gives your brand the edge it needs to stand apart successfully.

WooCommerce Sales Report Sample


If you want to further enhance your inventory management, you can also add a WooCoomerce Cost of Goods extension. This extension will provide you with information in terms of the revenue and profits that your business is making.


Technical Support

No matter how familiar you are with technology and a certain platform, you’re bound to run into a situation where you’ll need to call technical support. If you’re having trouble with your WooCommerce platform, you’ll need to fill out a support ticket in order to get service. Unfortunately, support ticket response times aren’t as promising as you’d probably like to hear.

Most users wait an average of 24 hours to receive support. The good news is that WooCommerce recognizes their support issues and are implementing strategies in the coming year in order to combat those problems and enhance support.

Payments with WooCommerce

As a shopping cart plug-in, its relevant to consider the types of payment options that are available. When choosing a shopping cart plug-in, it is necessary to choose an option that offers your customers an array of choices because the more choices available, the more shoppers you’ll be able to get to your store. With WooCommerce, you’ll find that it has a wide range of choices. The system accepts PayPal, cash, checks, credit cards, and other payment gateways which are popular and easy to implement. Be aware though that if you do use credit card processing, you should expect to pay a pretty high transaction cost. That’s perhaps one of the downsides of using WooCommerce.

Payment Options Include:


The Cost of WooCommerce

Another consideration that you should take into account before you opt for WooCommerce is the pricing involved. While downloading WooCommerce is completely free, there are other areas where you’ll see costs add up. For example, if you are interested in purchasing a WooCommerce licensing for bulk discounts, updates, and support, you’ll need to dish out $129.00 for a single site license. By paying the licensing fee, you’ll gain a range of other benefits, such as pricing tables, you’ll be able to identify shoppers as “Gold Members” and you’ll also get to implement what is known as advanced category pricing.

The first question you should ask yourself is whether the cost is worth the advances. All in all, WooCommerce does have a number of standard features that get the job done for any retail plug in necessities. As a result, you may only want to consider the advanced features if you require them, which would only be if your store is growing.

  • Free
  • Intuitive Interface
  • Functional Sales Features
  • Open Source Themes
  • Lots of options
  • Sell anything
  • You can ship wherever you like
  • Gives you complete control

  • Does not maintain a support team
  • No email, live chat or phone support
  • Some extensions are costly
  • Styling can be lost in version updates


Overall, WooCommerce is a promising retail plug-in for your WordPress store. It’s essentially free, save for a few exceptions, the system is extremely easy to use, templates are interesting, you can add numerous payment options, and there are also many add-on features that you can use for your retail shop. It’s probably isn’t the most advanced option on the market, but it does meet your basic requirements and it is also one of the most popular option on the market today.

9.8 Total Score
Free eCommerce Plugin, Sell Anything, Control Everything

One of the best plug in which allows you to download for free and sell anything. Gives you complete control of everything from extension, designs, to settings. No support team.

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